At 0.05 level of significance, is there evidence of a difference in proportion of DVD’s purchased on the basis of the sales strategy used?
Sales Approach |
||||
ACTION |
DVD |
Personal Sales Call |
Telephone |
Total |
Purchase |
19 |
27 |
14 |
60 |
Don’t Purchase |
81 |
73 |
86 |
240 |
Total |
100 |
100 |
100 |
300 |
b. At 0.01 level of significance, is there evidence of a difference in proportion of DVD’s purchased on the basis of the sales strategy used?
The hypothesis being tested is:
H0: p1 = p2
Ha: p1 ≠ p2
p1 | p2 | pc | |
0.19 | 0.81 | 0.5 | p (as decimal) |
19/100 | 81/100 | 100/200 | p (as fraction) |
19. | 81. | 100. | X |
100 | 100 | 200 | n |
-0.62 | difference | ||
0. | hypothesized difference | ||
0.0707 | std. error | ||
-8.77 | z | ||
0.00E+00 | p-value (two-tailed) |
The p-value is 0.0000.
Since the p-value (0.0000) is less than the significance level (0.01), we can reject the null hypothesis.
Therefore, we can conclude that there is a difference in proportion of DVD’s purchased on the basis of the sales strategy used.
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