Question

I need some qualitative and quantitive data on energy drinks

Answer 1

	DOLLAR SALES	% CHANGE VS. PRIOR YEAR	MARKET SHARE	% CHANGE VS. PRIOR YEAR
Red Bull	$2,891,049,948	0.3	24.6	-2.7
Monster Energy	$1,763,585,023	6.4	15	-0.7
Red Bull Sugar Free	$780,813,606	5.5	6.6	-0.4
Monster Energy Zero	$687,763,019	-8.4	5.9	-0.2
Bang	$687,273,572	699.2	5.8	5
Nos	$455,859,664	4.8	3.9	-0.2
Monster Energy Lo-Carb	$276,290,131	-4.7	2.4	-0.4
Monster Mega Energy	$237,242,927	-1	2	-0.3
Red Bull Blue Edition	$227,789,470	10	1.9	0
Red Bull Yellow Edition	$212,140,098	15.5	1.8	0.1
Category Total*	$11,748,859,585	11.3	100	—