We have used quantitative techniques to explore questions about whether groups differ and whether variables are related. Please provide a business example for each (differences and relationships) that you might explore in your own profession. Are there business questions that do not fall into one of those groupings that you would like to test?
>>Suppose our business is to sell sports magazine.
>> We wanted to test whether the male purchaser is more than female purchaser ( a test for difference )
>> We wanted to test that is there any relationship between the sale sports magazines versus gender ( a test for relationship )( a chi-square test is used here.
>> suppose want to test and analyze how much sales revenue increases by targetting the right audience ( male or female )
we cannot test and analyze this business problem using above method
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