Question

43.   When writing the marketing report, it’s important to remember:

a.   that you are the expert and will have the liberty to write the results at a high level
b.   that it’s perfectly acceptable to “borrow” narratives from others’ completed works
c.   the purpose and audience of the readers
d.   the statistical inclusion of the statistical analyses and nothing else

29.   The standard error measures how well the sample represents the:

a.   central tendency of the sample statistic
b.   population
c.   mean
d.   means and percentages
e.   confidence limitation

20.   The sample size determines:

a.   representativeness
b.   accuracy
c.   representativeness and accuracy
d.   the population statistic value
e.   the mean generated from the sample statistic

50.   The scaling that permits the most sophisticated statistical analysis is:

a.   nominal scaling
b.   ordinal scaling
c.   interval scaling
d.   ratio scaling
e.   none of the above

Answer 1

(50) ratio scaling, because almost all quantitative variables belong to this level of measurement and we can use them to carry out all kinds of statistical analyses.

(20) representative and accuracy, because we can determine how much of the population is represented and how accurate our sample estimates will be.

(29) central tendency of the sample statistic, because we calculate the standard error only for a sample statistic.

(43) the purpose and audience of the readers, because it should written in a way so that more customers are attracted to a particular product.