Question

TRUE OR FALSE

1. A graph of accuracy and sample size shows that accuracy decreases as sample size increases.

2. Marketing research is synonymous with market research

3. Exploratory research is best utilized when little is known about the problem.

4. Dependent variables are those over which the experimenter has total, direct control; they may be easily manipulated by experimenters

Answer 1

(1) False, as we increase, our precision increases and we get to estimate the population parameters better.

(2) False, by definition, market research investigates markets (consumers, customers, etc.) whereas marketing research investigates marketing (consumer behaviour, advertisement effectiveness, etc.).

(3) True, by definition, exploratory research is used when the topic is new and the corresponding data are difficult to collect.

(4) False, dependent variables are dependent on the independent variables and the experimenters have total, direct control over these independent variables only.