Question

Colleen Waite, Director of General Canadian Sales, is concerned by a downward sales trend. Specifically, their...

Colleen Waite, Director of General Canadian Sales, is concerned by a downward sales trend. Specifically, their customer base is stable at 2,200, but they are purchasing less each year. She orders her staff to search for causes of the downward trend by selecting a focus group of 50 customers.

Multiple choice.

*The focus group of 50 customers represents a sample.
*The focus group of 50 customers represents a population.
*The focus group of 50 customers represents an inferential statistic.
*The focus group of 50 customers represents a census.

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