Determine the survey method that would be best suited in each of the following cases and briefly state why.
A researcher requires a substantial amount of well-thought-out information to be obtained through structured questions, at minimal costs, from a sample that is geographically widely dispersed.
The survey method that would be best suited :
Mail survey method
Explanation:
Since population is geographically widely dispersed, personal interview will be very difficult. Telphonic interview also will not be feasible because a substantial amount of well-thought-out information to be obtained through structured questions and this is very difficult through telephone interview. So, only Mail Survey Mathed is applicable.But the Mail Survey has Non Response Bias because many respondants may not take the trouble of carefully studying all the questions and answering them properly. In order to get the proper response from all participants, wide publicity of the same is to be done in local media about the importance of the survey and the requirement of proper response. There can be an incentive award for best suggestions in the survey questions.
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