Question

Q62 To collect information on how well it is serving its customers, a restaurant places questionnaire...

Q62 To collect information on how well it is serving its customers, a restaurant places questionnaire cards on the tables, with card deposit boxes located near the exit. [4 Marks]

(a) Do you think that nonresponse error might influence the results of this effort? In what way(s)?

(b) In addition to be a source of information to management, are the cards providing any other benefits? In what way(s)?

NO HANDWRITING OF THE ANSWERS ACCEPTED - PLEASE USE WORD FORMAT. IF THE ANSWER IS HANDWRITTEN, A POOR RATING WILL BE GIVEN.

NO PLAGIARISM ACCEPTED IN THE ANSWERS.

Homework Answers

Answer #1

(a) In any survey, the non-response errors lead to the decrease in sample size for a particular question, which in consequence may lead to large standard errors. Further, if non-respondents are of mostly of a particular category of customers, it can create bias.

(b) Other than as a source of information to the management the cards come in handy as a way to understand the type of customers that come to the restaurant and help them strategise their advertisement and product/menu to increase restaurant foot fall.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT