Q62 To collect information on how well it is serving its customers, a restaurant places questionnaire cards on the tables, with card deposit boxes located near the exit. [4 Marks]
(a) Do you think that nonresponse error might influence the results of this effort? In what way(s)?
(b) In addition to be a source of information to management, are the cards providing any other benefits? In what way(s)?
NO HANDWRITING OF THE ANSWERS ACCEPTED - PLEASE USE WORD FORMAT. IF THE ANSWER IS HANDWRITTEN, A POOR RATING WILL BE GIVEN.
NO PLAGIARISM ACCEPTED IN THE ANSWERS.
(a) In any survey, the non-response errors lead to the decrease in sample size for a particular question, which in consequence may lead to large standard errors. Further, if non-respondents are of mostly of a particular category of customers, it can create bias.
(b) Other than as a source of information to the management the cards come in handy as a way to understand the type of customers that come to the restaurant and help them strategise their advertisement and product/menu to increase restaurant foot fall.
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