Q63 A pharmaceutical ﬁrm’s annual report states that company sales of over-the-counter medicines increased by 48.1%. [2 Marks]
(a) To the ﬁrm itself, would this information be primary data or secondary data?
(b) To a competitor, what type of information would this represent?
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First lets look at the definitions of primary and secondary data , then we decide which is what
Examples of primary sources include eyewitness accounts, interviews,annual report, autobiographies, drawings, statistical data, and journals articles reporting original research. ...
Secondary sources provide information about what others think about a company or industry
So, since this number is right out of the firm' annual report, it is a primary data for the firm itself
b) To a competitor this data is not secondary as this data is "arrived-at" or "deducted" or an "opinion" or a "guess-estimate"
. This is a primary data source even for the competitor
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