Question

44.   When analyzing differences between groups (2 or more) one would use:

a.   cluster analysis
b.   factor analysis
c.   discriminant analysis
d.   conjoint analysis
e.   none of the above

45.   If the primary purpose is data reduction, then the researcher should use:

a.   nominal scaling
b.   factor analysis
c.   discriminant analysis
d.   conjoint analysis
e.   ANOVA

46.   Which of the following is an appropriate use of conjoint analysis?

a.   To help select the features on a new product
b.   To help set prices
c.   To help predict the sales level of a new product
d.   None of the above
e.   All of above

Answer 1

Solution. 44. analyzing differences between the the intervals in nature of the dependent or independent variable option a correct . Cluster sampling. 45.

primary purpose is data reduction, then the researcher should use discriminant analysis . While the nominal scalling factor analysis and Anova are not method of the data reduction. Option c correct. 46. the following is an appropriate use of conjoint analysis quentative method of marketing research. It is used to measure preference for product features. So the option a,b,c are the correct answer . Thank you