6. A property developer is selling new villas in Spain. The cost
of building each villa
is 100,000 euros. There are two types of potential buyers. Type 1
buyers are willing
to pay up to P1 = 250,000 – 10,000M1, where M1 is the number of
months that they
would have to wait before taking possession of the villa. Type 2
buyers are willing to
pay up to P2 = 200,000 – 1,000M2, where M2 is the number of months
that they
would have to wait. Let us assume for simplicity that the developer
could supply all
villas immediately if she wanted. Assume further that there are 10
impatient (i.e. type
1) buyers and 10 patient (i.e. type 2) buyers. Each buyer buys at
most one villa. The
developer cannot tell the different types of buyers apart.
Moreover, administrative
fees are high enough to prevent any reselling between buyers.
(a) Suppose that the developer can choose the number of months M
a
buyer has to wait as well as the price P a buyer has to pay for a
villa. The
developer offers two options. In the first option, the villa costs
240,000 and is
available immediately. In the second option, the villa costs
190,000 and is
available in 6 months. Which option will a type 1 buyer choose?
Which option
will a type 2 buyer choose? How much profit will the developer
make?
(b) Can the developer do even better than in part (a)? How?
In
particular, let (P1, M1) denote the price/waiting time package
aimed at impatient
(type 1) buyers and (P2, M2) the package aimed at patient (type 2)
buyers.
Solution
A property developer is selling new villas in Spain. The cost of building each villa
a) Buyer 1 is willing to pay , P1 = 250,000 - 10,000M1
If Buyer 1 chooses 1st option he has to pay 240,000
If Buyer 1 chooses 2nd option he has to pay - 250,000 -( 10000*6)
= 250,000 - 60,000 = 190,000 euros.
Buyer 1 will choose 2nd option.
Buyer 2 is willing to pay 200,000 - 1000M2
If Buyer 2 chooses 1st option he has to pay 240,000
If Buyer 2 chooses 2nd option he has to pay - 200,000 - (1000*6)= 194,000 euros.
Thus , Buyer 2 will choose 1st option.
b) In case of Buyer 1 most profitable option for Developer is P1= 239,000 and M1 =1
In case of buyer 2 most profitable option for developer is P2 = 198,000 and M2 =1
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