An avant-garde clothing manufacturer runs a series of high-profile, risque ads on a billboard on Highway 101 and regularly collects protest calls from people who are offended by them. The company has no idea how many people in total see the ad, but it has been collecting statistics on the number of phone calls from irate viewers:
Type |
Description |
Number of Complaints |
R |
Offensive racially/ethnically |
12 |
M |
Demeaning to men |
5 |
W |
Demeaning to women |
11 |
I |
Ad is Incomprehensible |
9 |
O |
Other |
19 |
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Pareto chart below.
Type | Description | Number of Complaints | Cumulative |
O | Other | 19 | 19 |
R | Offensive racially/ethnically | 12 | 31 |
W | Demeaning to women | 11 | 42 |
I | Ad is Incomprehensible | 9 | 51 |
M | Demeaning to men | 5 | 56 |
Formula
Type | Description | Number of Complaints | Cumulative |
O | Other | 19 | =D3 |
R | Offensive racially/ethnically | 12 | =E3+D4 |
W | Demeaning to women | 11 | =E4+D5 |
I | Ad is Incomprehensible | 9 | =E5+D6 |
M | Demeaning to men | 5 | =E6+D7 |
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