Question

The purpose of marketing research is to improve marketing and business decision-making. We are going to return to CC’s mobile application. Which gender is more likely to use the app? We administer a questionnaire to students that measures potential usage on a scale of 1–7 on the various features they will use (1 = never use and 7 = always use). “We gather some sample data and observe that the two groups have different average scores. But does this represent a real difference between the two populations, or just a difference in our sample, which might not be representative of the true population (e.g., unlucky random sample, or convenience sampling, etc.)?” (Creech, “T-Test”). Explain your answer.

Answer 1