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A toothpaste company wants to find out what the demand for a tooth whitening gel is...

A toothpaste company wants to find out what the demand for a tooth whitening gel is among male customers between the ages of 30–40 years. What research design would be appropriate for the company to use? Quantitative or Qualitative Research Design? Please explain why.

Math   Statistics-And-Probability   
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Answer #1

Quantitative research design is aimed at discovering how many people think, act or feel in a specific way.

A qualitative research design is concerned with establishing answers to the whys and hows of the phenomenon in question (unlike quantitative). Due to this, qualitative research is often defined as being subjective (not objective), and findings are gathered in a written format as opposed to numerical

Here we are interested in how many male customers between the age 30 to 40 demand for a tooth whitening gel. Hence it is quantitative research design.

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