Question

You have market research data from a sample of 1600 people who buy from a new...

You have market research data from a sample of 1600 people who buy from a new retail chain. The company is interested in better understanding how much money its consumers have so they can make more informed decisions about what products they should offer at what prices. You have found that the mean annual income for people this sample is $68,327 with a standard deviation of $18,420. Calculate the margin of error for this mean at a 95% confidence level. Report the answer in dollars (but no $ symbol) rounded to the nearest penny (second decimal place).

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