Problem 1. TGI Friday’s is considering introducing a new low-carb Baked Potato to their Atkins-friendly menu, and is going to conduct a survey to assess consumer preferences for such a product. Previous research suggests that 45% of the market likes new low-carb menu options. TGI Friday’s management is willing to accept 1.5% error in this research, and wishes to be 93% confident of its result. How many surveys should be collected?
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Answer:
Solution :
Given that,
= 0.45
1 - = 1 - 0.45 = 0.55
margin of error = E =1.5 % = 0.015
At 93% confidence level the z is ,
= 1 - 93% = 1 - 0.93 = 0.07
/ 2 = 0.035
Z/2 = Z0.035 = 1.81
Sample size = n = (Z/2 / E)2 * * (1 - )
= (1.81 / 0.015)2 * 0.45 * 0.55
= 3603.71
Sample size =3604
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