The Blankets ‘R Us Company sells hand-made blankets. The company is planning to print a catalog and send them out in a direct mail campaign. The cost of printing the catalog is $10,968.75 for setting up the presses plus $1.75 to print and mail each catalog. Each catalog that is mailed out generates $8.50 in revenue. (Hint: Use Goal Seek function) a) How many catalogs should be mailed out to break-even? b) How much revenue is generated at the break-even point? c) What is the profit if they mail out 2000 catalogs?
Solution:
given,
Fixed cost C = $10968.75
variable cost c = $1.75 //per a printing a catalog
revenue generated per a catalog if mailed r = $ 8.50
a)break even is condition where the net profit is 0, i.e total cost equals total revenue.
answer = 1625
b) revenue at break even point = number of catalogs mailed * revenue per catalog = 1625 * 8.5 = 13812.5
c)
revenue generated for 2000 catalogs = 2000 * r
= 2000 * 8.50 = 17000
total expenditure = C + c * 2000
= 10968.75 + 1.75(2000) = 14468.75
profit they make if 2000 catalogs are mailed = 17000 - 14468.75 = 2531.25
Get Answers For Free
Most questions answered within 1 hours.