Question

The online retailer Zulily asks every customer to complete a short survey after placing their order. Th survey has the following questions:

1. What was the total dollar amount of your purchase today?

2. Did you use a coupon with today’s purchase?

3. Rate your overall satisfaction with today’s purchase, on a scale of 1 to 5.

After data from 100 customers was collected, the following results were found: the mean amount spent per customer was $39.12, 19% used a coupon with their purchase, and 78% rated their satisfaction at least 4 stars.

Identify the parameter.

Answer 1

Solution:

We are given that, after data from 100 customers was collected, the following results were found:

The mean amount spent per customer was $39.12,

19% used a coupon with their purchase.

78% rated their satisfaction at least 4 stars.

The parameters will be:

The average amount spent by the customer at the online retailer.

The percentage of customers who use their coupon with their purchase while shopping at the online retailer.

The percentage of customer who rated their satisfaction at least 4 stars at the online retailer.