Question

Chi-Square Test of Independence. A market analyst for an automobile company suspects there are differences in...

Chi-Square Test of Independence. A market analyst for an automobile company suspects there are differences in the vehicle color preferred by male and female buyers. Advertisements targeted to the different groups should take such preferences into account if they exist. The first dataset shows the "observed frequencies" of the most recent sales. This is followed by partially completed tables of expected cell frequencies and chi-square calculations. Please calculate the p-value.

Gender of Buyer

Color

Male

Female

Silver

470

280

Black

535

285

Red

495

350

Expected cell frequency (E) for each cell probability

Gender of Buyer

Color

Male

Female

Row Total

Silver

465.84

284.16

750

Black

310.68

Red

524.84

845

Column Total

915

2,415

  

Calculation of chi-square statistic

Gender of Buyer

Color

Male

Female

Silver

0.04

0.06

Black

2.12

Red

1.70

0.0000

0.0184

8.0002

0.0251

None of the above

Homework Answers

Answer #1

Expected frequencies:

Male Female Row Total
Silver 465.84 284.16 750
Black 820-310.68=509.32 310.68 2415-750-845=820
Red 524.84 845-524.84=320.16 845
Column Total 2415-915=1500 915 2415

Chi square statistic =

Thus, Chi square statistic (black, male) =

Chi square statistic (red, female) =

So,Chi square statistic = 0.04+0.06+2.78+2.12+1.70+1.29 = 7.99

Thus, p-value =

Hence 2nd option is the correct option.

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