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Foreign retailers seek to overcome barriers to India expansion case study

Foreign retailers seek to overcome barriers to India expansion case study

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Whenever a retail company expands its store network in a foreign market, decisions have to be made about how this can be achieved. Existing studies of retail internationalization have usually analyzed the “entry mode” choice as an end in itself, and not as the start of a firm’s international development. Additionally, there is much debate in the academic literature about the antecedents for retail foreign operation mode choice and the relevance of generic internationalization theories to international retailing.

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