You are interested in interviewing people who own both a cat and a dog. The estimated incidence rate in the population is 17%. You expect a survey completion rate of 45%.
What final sample size would be required to obtain a statistical estimate of a parameter with an expected proportion of 50% within +/- 3% with 95% confidence?
What initial sample size (e.g., how many invites) is required to obtain the necessary final sample size for analysis?
Solution:
Given that:
E= 0.03
= 0.50
1 - = 1 - 0.50= 0.50
At 95% confidence level the z is ,
= 1 - 95% = 1 - 0.95= 0.05
/ 2 = 0.05/ 2 = 0.025
Z/2 = Z0.025 = 1.96
sample size = ( Z/2 / E)2 * * (1 - )
= ( 1.96/ 0.03 )2 *0.50*0.50
= 1067.1
sample size = 1067
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