A magazine is considering the launch of an online edition. The magazine plans to go ahead only if it’s convinced that more than 25% of current readers would subscribe. The magazine contacts a simple random sample of 500 current subscribers, and 137 of those surveyed expressed interest. What should the company do? Carry out a hypothesis test at the .01 significance level.
Solution :
This is the right tailed test .
The null and alternative hypothesis is
H0 : p = 0.25
Ha : p > 0.25
= x / n = 137 / 500 = 0.274
P0 = 0.25
1 - P0 = 0.75
Test statistic = z
= - P0 / [P0 * (1 - P0 ) / n]
=0.274 - 0.25 (0.25 * 0.75) / 1160
= 1.24
P(z >1.24) = 1 - P(z < 1.24) = 1 - 0.8925
P-value = 0.1075
= 0.01
P-value >
Fail to reject the null hypothesis .
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