Question

Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed...

Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and web-site construction is estimated to be $150,000. Variable processing costs are estimated to be $7 per book. The publisher plans to sell single-user access to the book for $49.

(c) Use Goal Seek to answer the following question. With a demand of 3,400 copies, what is the access price per copy that the publisher must charge to break even?
If required, round your answers to two decimal places.
$

Homework Answers

Answer #1

a) 3400 * p = 150000 + 3400 * 7

or, 3400 * p = 173800

or, p = $51.12 (ans)

                                                                                                                                               

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