Question

Now the managers predict that awareness of Adidas is greater among males than females.  Are they right...

  1. Now the managers predict that awareness of Adidas is greater among males than females.  Are they right

QUESTION: what analysis will you run in SPSS to test the hypothesis?

Homework Answers

Answer #1

It is a case of right tailed hypothesis between two groups, namely male and female. It is clear that the data sample for male and female are independent with unknown population variances.

We can use independent sample t test under parametric test table in SPSS

We are using two independent sample t test in this case because we have only raw data, so it is clear that the population variances are unknown. Therefore, t test for independent sample is most appropriate to compare the means of males and females to test whether awareness of Adidas is greater among males than females.

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