Question

Joe's Best, a regional restaurant and gift shop, has recently launched an increased sales campaign, particularly focused on their restaurant. To determine if their proposal is of interest, they surveyed a sample of their regular customers. They conducted the survey online. Customers logging on to the online store were asked to take a few minutes to complete the survey and would be offered a coupon as incentive to participate.

Select all the items listed below that apply to this survey.

Group of answer choices

Non-response bias

A non-representative sample of data

A representative sample of data

Measurement error a.k.a. response bias

Sample selection bias

Answer 1

Solution:

In this survey, the sample consists of a customers already visiting the online store, therefore, the bias occurs toward not having concerns about online security. Hence, response bias occurs. Also, the customers are already self selected so, sample selection bias occurs. Due to this reason, this sample may not be representative of a population.

The correct options are:

A non-representative sample of data

Measurement error a.k.a. response bias

Sample selection bias

Done