Question

Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below. Male Celebrity Female Celebrity Identified product 41 61 Could not identify 109 89 Referring to the table above, which test would be used to properly analyze the data in this experiment? Question 19 options: 1) χ2 (chi-squared) test for independence 2) Kruskal-Wallis rank test 3) Wilcoxon rank sum test for independent populations 4) χ2 (chi-squared) test for differences among more than two proportions

Answer 1

Ans : 1) χ2 (chi-squared) test for independence