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The researcher wants to use the survey results to make generalisations about the online purchasing behavior...

The researcher wants to use the survey results to make generalisations about the online purchasing behavior of all working people. In the context of this survey, explain why selection bias could be present.

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To use the survey results to make generalisations about the online purchasing behavior of all working people, selection bias could be present. because of the following reason:

Selection bias in an experimental roor that occurs when the participant pool is not representative of the population. In case of online purchasing behavior of all working people, the survey has Sampling bias:Self Selection: Since there is no compulsion or incentive on responding to the survey, only those who have strong opinion on online purchasing behavior of all working people will take thetrouble of responding properly to the survey. The rest of the persons will just ignore the survey. This make the sample not representative of the population..

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