Select a space where people congregate (farmers market, mall, playground, fair/carnival, etc.) and observe them for 30-45 minutes.
Once you have completed the observation, attempt to form a theory regarding human behavior you observed. Write about it in detail, answering the following questions.
1. State the location, time, date of the observation
2. What behavior did you select to focus on?
3. Can you say anything about people in general based on what you
saw?
4. Did you see similarities in people’s behaviors?
5. Did you notice any differences in behavior (age, gender, race,
etc.)?
6. Did you notice any potential research questions or hypotheses
that may be of interest for future study?
7. What are the advantages and disadvantages of this type of
research method?
We take the mall for consideration.
1) Location - Gurgaon, India. Date - 3/03/20 Time: 5pm to 5:45pm
2) Behavior - Window shopping
3) Based on what I saw, majority of the population in the mall these days are practicing window shopping.
4) Yes, there was similarity in people's behavior while checking out the expensive items, while on the cheap items there was a difference in people's behavior.
5) Yes, young age people were more into this window shopping, while the people older were practicing it less, as this might be because they are more financially stable.
6) Hypothesis can be: Window shopping practice tends to decrease as the person grows older. We can do an observational study for this.
7) Advantages: Minimal efforts, and less investment
Disadvantages: Less control of the sample, and not accurate results.
Please upvote if this helps. Thanks.
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