A magazine company is planning to survey customers to determine the proportion who will renew their subscription for the coming year. The magazine wants to estimate the population proportion with 90% confidence and a margin of error equal to plus or minus±0.07
Confidence Level |
Critical Value |
---|---|
80% |
z=1.28 |
90% |
z=1.645 |
95% |
z=1.96 |
99% |
z=2.575 |
What sample size is required?
Solution :
Given that,
= 0.90
1 - = 1 - 0.90 = 0.10
margin of error = E = 0.07
At 90% confidence level the z is ,
= 1 - 90% = 1 - 0.90 = 0.10
/ 2 = 0.10 / 2 = 0.05
Z/2 = Z 0.05 = 1.645
sample size = n = (Z / 2 / E )2 * * (1 - )
= (1.645 / 0.07)2 * 0.5 * 0.5
= 138.06
= 139
sample size = 139
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