Question

In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classified each of 1509 full-page or larger ads as "not sexual" or "sexual," according to the amount and style of the dress of the male or female model in the ad. The ads were also classified according to the target readership of the magazine. Here is the two-way table of counts.

	Magazine readership
Model dress	Women	Men	General interest	Total
Not sexual	344	528	259	1131
Sexual	219	87	72	378
Total	563	615	331	1509

(a) Summarize the data numerically and graphically. (Compute the conditional distribution of model dress for each audience. Round your answers to three decimal places.)

	Women	Men	General
Not sexual
Sexual

(b) Perform the significance test that compares the model dress for the three categories of magazine readership. Summarize the results of your test and give your conclusion. (Use α = 0.01. Round your value for χ² to two decimal places, and round your P-value to four decimal places.)

χ2 =
P-value =

Answer 1

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