Question

Assume that you have been asked to design an experiment for the marketing department of a major automotive company. They would like to know what color(s) are most appealing to 18-24 year olds who purchase new trucks.

Design an appropriate experiment, and then submit a short (< 3 pages) Technical Memo presenting your proposal.

At a minimum, your memo should include:

• A clear objective statement for your experiment

• Procedure for collecting data

• Methodology for analyzing the data

• Proposed method for presenting the data and drawing conclusions

• Estimated cost of the experiment, including equipment and labor

Answer 1