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You are now the manager of your favorite grocery store. Your job is to improve the...

You are now the manager of your favorite grocery store. Your job is to improve the store aesthetics and products to make sure that more shoppers come in to shop. You are asked to come up with a regression analysis to answer this question. Answer the following question:

How will you operationalize and interpret i) dummy variables that can take on more than 2 states i.e. (more than 1 or 0) and ii) interaction effects in of your IVs?

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