Recall again that Rind & Bordia (1996) investigated whether
or not drawing a happy face
on customers’ checks increased the amount of tips received by a
waitress at an upscale
restaurant on a university campus. During the lunch hour a waitress
drew a happy,
smiling face on the checks of a random half of her customers. The
remaining half of the
customers received a check with no drawing (18 points).
The tip percentages for the control group (no happy face) are as
follows:
45% 39% 36% 34% 34% 33% 31% 31% 30% 30% 28%
28% 28% 27% 27% 25% 23% 22% 21% 21% 20% 18%
8%
The tip percentages for the experimental group (happy face) are as
follows:
72% 65% 47% 44% 41% 40% 34% 33% 33% 30% 29%
28% 27% 27% 25% 24% 24% 23% 22% 21% 21% 17%
This time, you are to perform a “hypothesis test” using the tip
data, answering each of
the questions below. For short-answer questions, be brief. However,
you must give
enough detail to justify your answers. Single-sentence responses
will generally not
suffice, but do not exceed a paragraph for any given answer.
e. Staying with convention, you will perform your hypothesis
test using an
alpha level of .05 (5%). Suppose you had to explain this
significance criterion
to someone who has little experience with statistics. Explain how
alpha is
used to make a decision (reject or retain) regarding the null
hypothesis.
e) Hypothesis is an assumption which we will make based upon the data we have.
Null Hypothesis H0 (Always equals something) and Alternative Hypothesis H1.
To test the significance of hypothesis test, we consider the level of significance which is denoted with alpha (0.05). We calculate the test statistic 't', if the the hypothesis test is two sided ( Alternative Hypothesis is two sided) we compare the critical value with calculated test statistic.
if | tcalculated | is greater that critical value we reject null hypothesis and vice versa. Rejecting null hypothesis means statistically we conclude that the assumption in H0 is wrong.
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