Question

Question 5

One of the more interesting insights from the data set is the popularity of Spotify as a listening channel for streaming music. Do those people who consider their primary music streaming service to be Spotify (Q7) feel that they are getting a good value for their money (Q25)? To receive full marks:

1. state the null and alternative hypotheses;

2. state the correct type of statistical analysis that would be required to be run using SPSS;

3. using the table(s) provided below, showing SPSS results, provide a written interpretation of test statistic(s), the significance level(s)and answers to the following questions:

• Do you reject the null hypothesis?

• What do these results mean for management?      
• SPSS DATA Output:

• (Q7) For those people who consider their Primary music streaming service to be Spotify?

  (Q25)Please select the brand that describes the statement the most – Good for connecting socially.

  	Value	df	Asymptotic Significance (2-sided)
  Pearson Chi-Square	43.594a	24	0.009
  Likelihood Ratio	30.15	24	0.18
  Linear-by-Linear Association	2.164	1	0.141
  N of Valid Cases	182

         

Answer 1

The Chi-Square is appropriate here.

The hypothesis being tested is:

H₀: Those people who consider their primary music streaming service to be Spotify do not feel that they are getting a good value for their money

H_a: Those people who consider their primary music streaming service to be Spotify feel that they are getting a good value for their money

The test statistic is 43.594.

The p-value is 0.009.

Since the p-value (0.009) is less than the significance level (0.05), we can reject the null hypothesis.

Therefore, we can conclude that those people who consider their primary music streaming service to be Spotify feel that they are getting good value for their money.