Question

A market researcher believes that brand perception of one of the company's products may vary between...

A market researcher believes that brand perception of one of the company's products may vary between different groups. After interviewing 397persons, the following data was compiled. Can we conclude that brand perception is dependent on age?

Age Favorable Unfavorable Neutral Total
18-3030 89 34 29 152
30-4545 75 27 25 127
Over 445 70 22 26 118
Total 234 83 80 397

Step 8 of 8 :  

State the conclusion of the hypothesis test at the 0.05 level of significance.

answer choices:

  There is significant evidence that brand perception and age are related.
There is not significant evidence that brand perception and age are related.

Homework Answers

Answer #1

The statistical software output for this problem is:

Contingency table results:

Rows: Age
Columns: None

Favorable Unfavorable neutral Total
18-30 89 34 29 152
30-45 75 27 25 127
Over 45 70 22 26 118
Total 234 83 80 397


Chi-Square test:

Statistic DF Value P-value
Chi-square 4 0.76692207 0.9428

From the above output:

P value is very high so there is not significant evidence that brand perception and age are related.

Option B is correct.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
A market researcher believes that brand perception of one of the company's products may vary between...
A market researcher believes that brand perception of one of the company's products may vary between different groups. After interviewing 278278persons, the following data was compiled. Can we conclude that brand perception is dependent on age? Age Favorable Unfavorable Neutral Total 1818-3030 5050 1515 1717 8282 3030-4545 4545 1717 1616 7878 Over 4545 7272 2020 2626 118118 Total 167167 5252 5959 278278 a. Find the value of the test statistic. Round your answer to three decimal places. b. Find the...
A market researcher believes that brand perception of one of the company's products may vary between...
A market researcher believes that brand perception of one of the company's products may vary between different groups. After interviewing 278 persons, the following data was compiled. Can we conclude that brand perception is dependent on age? Age Favorable Unfavorable Neutral Total 18-30 50 15 17 82 30-45 45 17 16 78 Over 45 72 20 26 118 Total 167 52 59 278 Step 1 of 8 :  State the null and alternative hypothesis. Answer H0: brand perception and age are...
market researcher believes that brand perception of one of the company's products may vary between different...
market researcher believes that brand perception of one of the company's products may vary between different groups. After interviewing 401persons, the following data was compiled. Can we conclude that brand perception is dependent on age? Age Favorable Unfavorable Neutral Total 18-30 66 16 16 98 30-45 70 42 42 154 Over 45 98 24 27 149 Total 234 82 85 401 Step 3 of 8 :   Find the expected value for the number of particpants who are over 45 years...
A market researcher believes that brand perception of one of the company's products may vary between...
A market researcher believes that brand perception of one of the company's products may vary between different groups. After interviewing 278persons, the following data was compiled. Can we conclude that brand perception is dependent on age? Age Favorable Unfavorable Neutral Total 18-30 50 15 17 82 30-45 45 17 16 78 Over 45 72 20 26 118 Total 167 52 59 278 a. Find the value of the test statistic. Round your answer to three decimal places. b. Find the...
A market researcher believes that brand perception of one of the company's products may vary between...
A market researcher believes that brand perception of one of the company's products may vary between different groups. After interviewing 327persons, the following data was compiled. Can we conclude that brand perception is dependent on age? Age Favorable Unfavorable Neutral Total 18-30 69 21 25 115 30-45 67 24 22 113 Over 45 56 21 22 99 Total 192 66 69 327 Step 1 of 8: State the null and alternative hypothesis. Step 2 of 8: Find the expected value...
Researchers in a 2015 study by Flannery et al. sought to estimate the effectiveness of the...
Researchers in a 2015 study by Flannery et al. sought to estimate the effectiveness of the seasonal influenza vaccine in preventing acute respiratory infection (ARI). A total of 507 subjects from Texas who showed symptoms of ARI were recruited for this study. The data provided show the result of each subject's test for influenza. Click to download the data in your preferred format.    CrunchIt!    CSV    Excel    JMP    Mac-Text    Minitab    PC-Text    R   ...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT