Question

Can the problem of positive bias with client satisfaction studies be “fixed”? What would you do to minimize this form of bias in your consumer feedback study?

Answer 1

Positive bias means impression of others which are positive rather than negative . As positive bias gives a positive response of clients satisfaction studies it gives idea about strength and weaknesses of the given study . Lot of time client didn't respond the study . some time it leads to a bad result in that we have understand the key limitations of survey . As we increase the sample size and feedback of everyone it helps to reduce the positive bias .Many consumers gives rating about 4-5 .not given the ratings 1 to 3 .so it leads to an positive bias . If everyone gives rating according to performance of study it definitely reduce the positive biased.