Question
A consumer preference study compares the effects of three different bottle designs (A, B, and C)...
A consumer preference study compares the effects of three different bottle designs (A, B, and C) on sales of a popular fabric softener. A completely randomized design is employed. Specifically, 15 supermarkets of equal sales potential are selected, and 5 of these supermarkets are randomly assigned to each bottle design. The number of bottles sold in 24 hours at each supermarket is recorded. The data obtained are displayed in the following table.
| Bottle Design Study Data | ||||||||
| A | B | C | ||||||
| 17 | 29 | 23 | ||||||
| 18 | 30 | 24 | ||||||
| 17 | 33 | 22 | ||||||
| 14 | 33 | 23 | ||||||
| 17 | 31 | 21 | ||||||
The Excel output of a one-way ANOVA of the Bottle Design Study Data is shown below.
| SUMMARY | ||||
| Groups | Count | Sum | Average | Variance |
| Design A | 5 | 83 | 16.6 | 2.3 |
| Design B | 5 | 156 | 31.2 | 3.2 |
| Design C | 5 | 113 | 22.6 | 1.3 |
| ANOVA | ||||||
| Source of Variation | SS | df | MS | F | P-Value | F crit |
| Between Groups | 538.5333 | 2 | 269.2667 | 118.79 | 3.23E-06 | 3.88529 |
| Within Groups | 27.2 | 12.0 | 2.2667 | |||
| Total | 565.7333 | 14 | ||||
(a) Test the null hypothesis that μA, μB, and μC are equal by setting α = .05. Based on this test, can we conclude that bottle designs A, B, and C have different effects on mean daily sales? (Round your answers to 2 decimal places. Leave no cells blank - be certain to enter "0" wherever required.)
| F | |
| p-value | |
(Click to select)Do not rejectReject H0: bottle design (Click to select)doesdoes not have an impact on sales.
(b) Consider the pairwise differences
μB – μA,
μC – μA , and
μC – μB. Find a point
estimate of and a Tukey simultaneous 95 percent confidence interval
for each pairwise difference. Interpret the results in practical
terms. Which bottle design maximizes mean daily sales?
(Round your answers to 2 decimal places.
Negative amounts should be indicated by a minus
sign.)
| Point estimate Confidence interval |
| μB –μA: , [, ] |
| μC –μA: , [, ] |
| μC –μB: , [, ] |
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