Question

If you can, please give a detailed explanation in writing form as well as quantitative. Thanks....

If you can, please give a detailed explanation in writing form as well as quantitative. Thanks.

Caption: Princess Foods Corporation has observed the changing awareness of the population on health and nutrition. Therefore, they want to investigate the acceptance of a low-calorie product and a low-sodium product by market segment.(gender) Are people more concerned about low-calorie soups or low-sodium soups and how does that break down by market segment (age)?

Mieke: Here’s what we did: Two hundred customers were selected at random for two different interviews. We were hoping that the information that we gleaned from these interviews would indicate the relative interest in low-calorie and/or low-sodium soup and how that interest was broken down by market segment. That’s going to give us insight into what the market wants and insight into who this customer is.

Assignment The question that was asked, “Which of the following three products are you most interested in?” Then the results were tallied, indicating how many males and how many females preferred each of the three options. A study for each collected the following data. Test for independence at a significance of 5%.

1) What are your conclusions and how would you recommend the results be used by the marketing department?

Categories Male Female

Low calorie 21 43

Regular broth 47 32

Creamed soups 32 25

2) A second question that was asked, “Which of the following three products are you most interested in?” Then the results were tallied, indicating by age category preference for each of the three options. A study for each collected the following data. Test for independence at a significance of 5%.

Categories 50 years or younger Over 50

Low sodium 33 39

Regular broth 32 39

Creamed soups 35 22

Answer the following questions using this data:

• Test for independence at a significance of 5%.

• What are your conclusions?

• How would you recommend Mieke and the marketing team use the results?

Homework Answers

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
A questions is asked, “Which of the following three products are you most interested in?” Then...
A questions is asked, “Which of the following three products are you most interested in?” Then the results were tallied, indicating by age category preference for each of the three options. A study for each collected the following data. Test for independence at a significance of 5%. Categories 50 Years of Younger Over 50 years Low Sodium 33 39 Regular Broth 32 39 Creamed Soups 35 22 Answer the following questions using this data in EXCEL, show all steps: •...
Can you please select the right answer. Thanks Question 1 1 / 1 pts Why was...
Can you please select the right answer. Thanks Question 1 1 / 1 pts Why was there a need for healthcare reform?    Doctors and nurses were poorly trained and did not know how to provide adequate care for patients     Hospitals were not equipped with adequate medical devices     Millions of Americans has no health insurance     Hospitals were not making enough money, so insurance companies needed to raise premiums PartialQuestion 2 3 / 5 pts Match the components...
Please do not attempt to solve if you can not answer all!!! THE ENERGY BAR INDUSTRY...
Please do not attempt to solve if you can not answer all!!! THE ENERGY BAR INDUSTRY In 1986, PowerBar, a firm in Berkeley, California, single-handedly created the energy bar category. Positioned as an athletic energy food, it was distributed at bike shops and events that usually involved running or biking. The target segment was the athlete who needed an efficient, effective energy source. Six years later, seeking to provide an alternative to the sticky, dry nature of the PowerBar, a...
In this second portion of the Final Exam, you will critically evaluate a quantitative research study...
In this second portion of the Final Exam, you will critically evaluate a quantitative research study on a social science topic. Your instructor will post an announcement with the reference for the article assigned for the exam. The study will be from a peer-reviewed journal and published within the last 10 years. In the body of your critique, describe the statistical approaches used, the variables included, the hypothesis(es) proposed, and the interpretation of the results. In your conclusion, suggest other...
You are a Practice Nurse in a small rural medical centre. Mr Stuart Murray is a...
You are a Practice Nurse in a small rural medical centre. Mr Stuart Murray is a 48-year-old Indigenous man living with his family in a small rural town in NSW. Mr Murray has a medical history of type 2 diabetes, obesity and hypertension. Mr Murray drinks at least five schooners of beer and smokes up to 20 cigarettes daily. He is currently suffering from tiredness, breathlessness on exertion, swollen ankles, nausea, itchy skin and aching bones and joints. He passes...
In February 2012, the Pepsi Next product was launched into the US market. This case study...
In February 2012, the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Pepsi Next Case Study Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product...
After reading the following article, how would you summarize it? What conclusions can be made about...
After reading the following article, how would you summarize it? What conclusions can be made about Amazon? Case 12: Amazon.com Inc.: Retailing Giant to High-Tech Player? (Internet Companies) Overview Founded by Jeff Bezos, online giant Amazon.com, Inc. (Amazon), was incorporated in the state of Washington in July 1994, and sold its first book in July 1995. In May 1997, Amazon (AMZN) completed its initial public offering and its common stock was listed on the NASDAQ Global Select Market. Amazon quickly...
Please answer the following Case analysis questions 1-How is New Balance performing compared to its primary...
Please answer the following Case analysis questions 1-How is New Balance performing compared to its primary rivals? How will the acquisition of Reebok by Adidas impact the structure of the athletic shoe industry? Is this likely to be favorable or unfavorable for New Balance? 2- What issues does New Balance management need to address? 3-What recommendations would you make to New Balance Management? What does New Balance need to do to continue to be successful? Should management continue to invest...
What tools could AA leaders have used to increase their awareness of internal and external issues?...
What tools could AA leaders have used to increase their awareness of internal and external issues? ???ALASKA AIRLINES: NAVIGATING CHANGE In the autumn of 2007, Alaska Airlines executives adjourned at the end of a long and stressful day in the midst of a multi-day strategic planning session. Most headed outside to relax, unwind and enjoy a bonfire on the shore of Semiahmoo Spit, outside the meeting venue in Blaine, a seaport town in northwest Washington state. Meanwhile, several members of...
read Seasons of Love chapter:measuring a child's life after suicide. please answer the questions : reflect...
read Seasons of Love chapter:measuring a child's life after suicide. please answer the questions : reflect on what happens to the families when there is a suicide in the family, based on the Seasons of Love chapter...how should people be told? What details are best left unshared? below is the story These theories may have a certain face-validity, but they often neglect environmental or contextual factors that are innate to answering the question of “why” a person might engage in...