In Market Research, it is important to achieve a high percentage
of responses
for the surveys. To improve this percentage you can include an
initial question of
motivation that increases the interest of the respondent to
complete it. They have been sent
questionnaires with a motivational question about the improvement
of leisure spaces in a city,
a sample of 250 households, obtaining 101 responses. Other
identical questionnaires without
motivational question have been sent to another independent sample
of 250 households,
obtaining 75 answers. Perform a hypothesis test to determine if the
question of
motivation increases the percentage of responses. Use 95%
confidence level
Here the claim (alternative hypothesis) is
So test is right tailed. Following is the null hypothesis:
Here we have
Pooled sample proportion is
Standard error of the test is:
So test statistics will be
The p-value is:
p-value = 0.0073
Excel function used for p-value: "=2*(1-NORMSDIST(2.44))"
Since p-value is less than 0.05 so we reject the null hypothesis. That is there is evidence to conclude that the question of motivation increases the percentage of responses.
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