GM entered the Chinese market for several reasons. One being that the market was tiny but experiencing rapid economic growth. 1 billion potential car owners is a pretty big deal. The other reason they joined with SAIC is the fact that they couldn’t actually break through the market without SAIC. GM did not have the connections or knowledge in addition to the Chinese government making it impossible for foreigners to break in to the market. The venture also resulted in establishing the Pan-Asian Technical Automotive center, which designed cars for other Asian markets. I think a risk that the chapter mentions about joint ventures is that it can lead to a fight for control between the firms if their goals changes. The text says that If the joint venture is of different nationalities (GM being American, SAIC being Chinese), they often end in dissolution of the venture (Hill, pg 459). I think that the venture is successful because they were moderately aggressive in the investment while other companies were more cautious. They also got to the market before a lot of other companies. If there is anything that I have learned through school and Shark Tank, it’s that you want to invest early. The other reason is that they designed vehicles for the Chinese lifestyle as opposed to bringing the American lifestyle to the Chinese. Large monster trucks and SUVs don’t work for the Chinese market, so they built a van that was lighter and cheaper but still effective.
A joint venture becomes successful when companies complement each other. Here, GM brought capital and technology and SAIC brought the understanding of the market that help them to design a product, most suitable for the Chinese market. It made the joint venture to be successful. Further, first mover advantage gives an edge to the joint venture, but it also attracts the risk and investing in unknown. As a result, it is more riskier to enter into market with no any significant player. Further, a joint venture becomes successful when cultural compatability takes place. GM comes with American culture and SAIC has Chinese culture. Though, these two organizations made necessary adjustments and opted to produced products that was most suitable, safe and localized for the Chinese market. So, it worked.
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