Each of the following situations is independent:
Short-Term Product-Mix Decision DVD Production Company produces two basic types of video games, Flash and Clash. Pertinent data for DVD Production Company follow:
Flash | Clash | |||||
Sales price | $ | 350 | $ | 195 | ||
Costs | ||||||
Direct materials | 75 | 35 | ||||
Direct labor (@ $25/hr.) | 100 | 50 | ||||
Variable factory overhead* | 75 | 50 | ||||
Fixed factory overhead* | 20 | 10 | ||||
Marketing costs (all fixed) | 10 | 5 | ||||
Total costs | $ | 280 | $ | 150 | ||
Operating profit | $ | 70 | $ | 45 | ||
*Based on direct labor hours: 4 direct labor hours (DLHs) per unit of Flash and 2 DLHs per unit of Clash.
The DVD game craze is at its height so that either Flash or Clash alone can be sold to keep the plant operating at full capacity. However, labor capacity in the plant is insufficient to meet the combined demand for both games. Flash and Clash are processed through the same production departments.
Required:
2a. Calculate the contribution margin per labor hour for both Flash and Clash. (Round your answers to 2 decimal places.)
2b. Which of the two products should be produced?
multiple choice
Flash
Clash
Answer: | ||
2a) | ||
Particulars | Flash | Clash |
Sales price (A) | $ 350 | $ 195 |
Variable costs: | ||
- Direct materials | $ 75 | $ 35 |
- Direct labor | $ 100 | $ 50 |
- Variable factory overhead | $ 75 | $ 50 |
Total Variable costs (B) | $ 250 | $ 135 |
Contribution margin ( A(-) B) |
$ 100 | $ 60 |
/ Direct labor hour per unit | 4 DLH's | 2 DLH's |
Contribution margin per labor hour | $ 25 | $ 30 |
2b) | ||
Clash should be produced Since highest Contribution margin per labor hour |
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