Each of the following situations is independent:
Special-Order Pricing Barry’s Bar-B-Que is a popular lunch-time spot. Barry is conscientious about the quality of his meals, and he has a regular crowd of 500 patrons for his $7.40 lunch. His variable cost for each meal is about $2.50, and he figures his fixed costs, on a daily basis, are about $1,700. From time to time, bus-tour groups with 50 patrons stop by. He has welcomed them because he has capacity to seat 600 diners in the average lunch period, and his cooking and wait staff can easily handle the additional load. The tour operator generally pays for the entire group on a single check to save the wait staff and cashier the additional time. Due to competitive conditions in the tour business, the operator is now asking Barry to lower the price to $4.00 per meal for each of the 50 bus-tour members.(Negative amounts should be indicated by a minus sign. Round your answers to 2 decimal places.)
Required:
1-a. What is the incremental profit (loss) per bus-tour meal?
1-b. Should Barry accept the bus-tour offer?
2-a. What is the incremental profit (loss) for each meal if the tour company were willing to guarantee 200 patrons (or four bus loads) at least once a month for $4.00 per meal?
2-b. Is the offer financially attractive?
Req 1B
Req 2A
Req 2B
Should Barry accept the bus-tour offer?
Yesradio button unchecked1 of 2 Noradio button unchecked2 of 2 |
What is the incremental profit (loss) for each meal if the tour company were willing to guarantee 200 patrons (or four bus loads) at least once a month for $4.00 per meal?
Incremental profit (loss)per tour-bus meal |
Is the offer financially attractive?
Yesradio button unchecked1 of 2 Noradio button unchecked2 of 2 |
1.a.
Incremental Profit (loss) per bus tour meal = Price charged per bus tour meal - Variable cost per meal
= $4.00 - $2.50 = $1.50 per meal
Therefore incremental profit per bus tour meal = $1.50.
1.b.
Barry’s Bar-B-Que should accept the bus-tour offer because he earns $1.50 incremental profit for each meal when it is charged just $4.00 per meal.
2.a.
Details | Amount |
Price per meal to be charged | $4.00 |
Less: Variable Cost per meal | $2.50 |
Less: Fixed Cost per meal | $2.83 |
Incremental Loss per meal | $1.33 |
Note: Fixed Cost per meal = 1,700/600 = $2.83
2.b.
No, the offer is not financially attractive because there is an incremental loss of $1.33 per meal.
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