Question

In general terms, discuss the purpose of consumer behavior models like the consumer decision process model

Answer 1

Consumer behaviour is a highly complex construct involving varying consumer perspectives with respect to the purchase, consumption and disposal of product. In this regard, consumer behaviour models provide a broad overview of factors that influence the process of selecting and buying a product. This can help business managers and marketing professional to align their strategies to those that can be theoretically expected to yield better results from the customers. In most cases, consumer behaviour models can facilitate decision making with respect to the design, cost, placement, accessibility and promotion of the product.