Question

Define, in your own words, what TMT is, and find an ad that illustrates the application of terror management theory.

Answer 1

Terror Management Theory (TMT) was developed in 1986 by social psychologists Jeff Greenberg, Tom Pyszczynski, and Sheldon Solomon based upon Ernest Becker’s ideas.

Terror management theory (TMT) explains f defensive human thinking and behavior that roots from our awareness and fear of death.

In social psychology, terror management theory (TMT) proposes a psychological conflict that results from having desire to preserve oneself from any danger, whilerealizing that death is inevitable and to unpredictable. This conflict produces terror, and the terror.

Example of an ad that uses TMT to control a particular behaviour, is Smoking ads. In these ads, people are shown how smoking and tobacco can lead to death. This is an application of the TMT theory, wherein fear of death is invoked among the people, knowing that people usually possess an instinct of self-preservation.