Question

You must assess four peers' responses by May 15, 19:00 UTC.

Knorr is a brand owned by Unilever that makes a variety of soup products and seasonings. In 2016, they launched the #LoveAtFirstTaste campaign. This campaign included a three-minute video. If you are not able to watch the video, you should still be able to answer the question below based on the following description.

The video begins with diverse group of young, attractive single people answering questions such as: “How long have you been single for?”, “How would you define love?”, “My ideal partner would be…”, “What are your favorite flavors?” Some of the answers are straightforward and others are funny or cute.

Next, we are told that “we matched singles by their favorite flavors.” The visual shows two people with a plate of food between them. We are then told that “there is just one rule.” The pairs will have to feed each other. We see the participants’ surprised reactions.  

The pairs are then shown introducing themselves at a table set with a meal, followed by clips of the pairs feeding each other. They are shown laughing, flirting, and having fun. In the last few sequences, couples are shown holding hands, hugging, and even kissing.

The next screen says “Love can happen at first taste, #LoveAtFirstTaste” with the Knorr logo.

Finally, couples are shown with their “flavor profile” (e.g., “spicy rebels”, “meaty warriors”) and a link is provided to “discover your own flavour profile.” In addition to this video, there are behind the scenes videos from the shootings and follow-up videos about some of the relationships.

Based on the description of the #LoveAtFirstTaste campaign, answer the questions below. Please number your responses to the questions as they are numbered below. You can list your thoughts in a bulleted format instead of in paragraphs, e.g.,

1. An example answer
- A bulleted point
- Another bulleted point

Provide an assessment of this content’s ability to go “viral” in terms of the characteristics of the content and the individual’s likely motives for sharing. Your response should include a thoughtful assessment of the virality of the content in terms of at least three of the factors described in the course reading and should clearly link these factors to elements in the video. Your response should identify at least one motive for why people would share this specific content. Your response should reflect an application of these concepts to this specific context (the Knorr video content).

Answer 1

After an analysis of this advertisement I came into conclusion that Knorr as a brand got established by such advertisements. In any kind of products which is something new should be targeted and marketed by the young group of peoples as they can change their habits fast and they also love changes. Once young peoples are into the reach then its easy to put as a reputed brands in the market.

Some scenerios which have shown in the videos like hugging , kissing etc are for the attractions only that knorr soup should be enjoyed at such moments which is the center of attractions for young adults.