Question

. How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever...

. How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not? Provide at least one real-world example.

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Answer #1

The choices we make as a consumer is very much influenced by the cause or corporate societal marketing adopted by an organization. According to the principle of cognitive dissonance, we tend to mental discomfort or psychological stress when we simultaneously hold two or more contradictory beliefs, ideas, or values. Being an animal lover, I strongly advocate against animal testing that many cosmetic companies such as Avon, Clinique, Estée Lauder nonetheless engage in. After obtaining sufficient information about their practices, I completely switched to brands such as Kat Von D, Anastasia Beverly and Too Faced that do not test animals.

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