Question

. How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever...

. How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not? Provide at least one real-world example.

Homework Answers

Answer #1

The choices we make as a consumer is very much influenced by the cause or corporate societal marketing adopted by an organization. According to the principle of cognitive dissonance, we tend to mental discomfort or psychological stress when we simultaneously hold two or more contradictory beliefs, ideas, or values. Being an animal lover, I strongly advocate against animal testing that many cosmetic companies such as Avon, Clinique, Estée Lauder nonetheless engage in. After obtaining sufficient information about their practices, I completely switched to brands such as Kat Von D, Anastasia Beverly and Too Faced that do not test animals.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
1- Do you see any disadvantages to brands participating in social media? How does marketing affect...
1- Do you see any disadvantages to brands participating in social media? How does marketing affect the way you interact with social media? 2-As a consumer of mobile marketing, what is your reaction to mobile ads? What are some of the most effective ads? The least? How do they differ?
You have just been promoted to the marketing manager of international corporation. You remember in your...
You have just been promoted to the marketing manager of international corporation. You remember in your marketing classes that intellectual property, specifically trademarks and service marks, are very important intellectual property that must be protected to ensure that your firm does not infringe on anyone else's marks. The courts have determined there are a broad range of trademarks and service marks. As the marketing manager, you need to be aware that parts of brand names or other forms of product...
Four Case Studies on Corporate Social Responsibility: Do Conflict Affect a Company's Corporate Social Responsibility: Apple...
Four Case Studies on Corporate Social Responsibility: Do Conflict Affect a Company's Corporate Social Responsibility: Apple Inc. Apple’s profile Apple Inc. (hereafter Apple) was established in 1977 and is registered on the NASDAQ Global Select Market exchange. According to its Form 10-K ‘Apple designs, manufactures and markets mobile communications, media devices, personal computers and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications’. Its products are sold through...
Answer 4 questions you feel confidently about Elizabeth has developed a promotional campaign for a client...
Answer 4 questions you feel confidently about Elizabeth has developed a promotional campaign for a client that promises a hefty return for her owned cash-strapped business. While the campaign does not violate any laws, it might be considered manipulative and misleading, especially when targeted toward senior citizens. If Elizabeth were to consult the AMA Code of Ethics she’d discover: - there is a high value placed on creative approaches for clients which can outweigh other concerns if the client or...
Answer 4 questions you feel confidently about Elizabeth has developed a promotional campaign for a client...
Answer 4 questions you feel confidently about Elizabeth has developed a promotional campaign for a client that promises a hefty return for her owned cash-strapped business. While the campaign does not violate any laws, it might be considered manipulative and misleading, especially when targeted toward senior citizens. If Elizabeth were to consult the AMA Code of Ethics she’d discover: - there is a high value placed on creative approaches for clients which can outweigh other concerns if the client or...
Locate the most recent balance sheet of a publicly-traded corporation in your pathway. You can find...
Locate the most recent balance sheet of a publicly-traded corporation in your pathway. You can find the balance sheet within the annual report (10-K). Answer the following questions: What is the name of your company and your pathway? What were the total current assets this year and last year for the company you chose? What were the total current liabilities this year and last year for the company you chose? Calculate the Current Ratio for this year and last year...
QUESTION 1 A code of ethics ________________________________. should be standardized across companies following the AMA guidelines...
QUESTION 1 A code of ethics ________________________________. should be standardized across companies following the AMA guidelines is only necessary for large corporations needs to be vague so that it could be used to understand any potential situation should specify expected behavior in as many potential situations as possible may be more effective in guiding employee behavior than external governmental regulation 1 points   QUESTION 2 For most foods products that are imported into the US from the European Union, companies have...
SCENARIO: Imagine a fictional social media firm called ShareMe. ShareMe is similar to Facebook; it is...
SCENARIO: Imagine a fictional social media firm called ShareMe. ShareMe is similar to Facebook; it is an online, virtual meeting place for friends and family to share photos, videos, and messages. With increased social media competition in the marketplace, ShareMe is struggling to stay profitable. Many advertisers are refusing to renew their ShareMe contracts for the upcoming calendar year. ShareMe currently has 300 employees. If ShareMe does not increase revenue this upcoming year, the firm will have to layoff 100...
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment...
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment that constantly changes. Sometimes these changes are slight e.g. minor amendments to regulations or a new firm entering the market as a 'small player'. At other times, however, changes in the environment may have important consequences for an organization, e.g. new technologies, changing consumer tastes or a merger between two large competitors. Changes in the business environment create both opportunities and threats to an...
Answer these questions for the case study: Purple Innovation, Inc.: The Online to Offline Marketing Challenge...
Answer these questions for the case study: Purple Innovation, Inc.: The Online to Offline Marketing Challenge (a) Delineate what marketing data analytics and metrics were used by Purple Innovation, Inc to assess the effectiveness of their marketing actions and marketing campaigns. (There are many.) Within your answer, provide the type of analytics and /or metrics and for each one, and, for each one, an example of specific dollars, numbers, percentages that were provided in the case. (Be sure to include...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT