Question

Role of involvement in consumer decision-making Student can identify the role of consumer involvement applicable to tesla x or s model and how that level of involvement affects the type of decision making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.

Answer 1

Tesla X or S model both are modern in their features but the controversies and comparison arises with the X model as it is electric version. As there is awareness in the society to control pollution and vechiles are one of the key factors to control that , so automobile companies are continously trying to upgrade the engines which are eco friendly in nature and which has less emmissions. Developing features are one part to attract the customers and developing curburators which produce less emissions are another part. Here in this case , main comparison starts with the that part only . Customers before buying a product generally looks at the features of the products which should give comfort and then comes status quo , so here the awareness in the society confuses them make the right decisions. S model is much more smooth and it has a great pick up which gives immense satisfaction to a customer but the curburator of that model is of old design with more emissions rather than that of the x model which also has electric version and much more eco friendly.

Technology related involvements are good which also supports govt decisions and maintains the needs of the customers. A positive approach to such matters would be worthwhile in longterm.