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Why the new project meets the strategic plan and why Biotech is well positioned for the...

Why the new project meets the strategic plan and why Biotech is well positioned for the future in the nutraceuticals and supplements market.

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The new project is based on the research of the customer demographics and it exactly knows the concern of the baby boomers. So they have come up with strategic plan that focus on the remedy for the concern of the baby boomers. Thus, the new project meets the strategic plan.

Biotech had come up with nutraceuticals and supplements targeted for the concerns of baby boomers as blood pressure, Alzheimer's/dementia and type 2 diabetes. The products mainly focus on this age group in the market. They have strategically researched and planned how to introduce their products in the market and how to make them appealing to the targeted customers. These strategies has made Biotech's position better in the future.

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