Question

5. Define the Mass Media process and discuss why it is worthy of academic research. Think in particular about epistemology (the study of knowledge), societal structures (authoritarianism vs. democracy), and various academic perspectives (Social-Science and Interpretive). As we blend all of these concepts together, what makes Mass Media a valuable field of study for academia, and thus society?

One page double spaced response

Answer 1

In present times, the media plays an important role. Today media plays an important role in making of public opinion. It helps in strengthening of society. It creates and shape our society. Media act as sword arm of democracy.

Media act as watchdog. It protects public interests. It spread awareness among people and it also causes a check on malpractices taking place in society. Mass media refers to various forms of communication mediums. It includes television, magazines, newspapers and advertisements.

These mediums have great impact on larger section of society. Media has power to influence our thoughts. The perspectives of media is worth to study. It requires proper research with positive mindset. It has great influence on society. Such aspect of society needs to be studied with greater responsibility and more seriousness.

Mass media is a good source of knowledge. It presents certain documentaries and various reports. These reports act as source of authentication. It is a good source of morality, education, teaching, inspirations, systematic operations, democracy, entertainment, knowledge, sports, news and personality development.

One element is having so much of perspectives. All these perspectives are important for construction of a positive society. Due to these important factors, mass media becomes an important subject for research and academics.