Question

Respond to discussion question below (should be a 200-word minimum per question):

Many companies utilize dynamic pricing – Uber, airlines, hotels, etc. – effectively a form of price discrimination. Is this fair from a psychological perspective? Why or why not? How could (or do) businesses employ it and still be perceived as fair by their employees and customers? What are the main differences between those approaches and approaches that are perceived as fair? (Tip: You may find it easier to focus this essay on a single company or type of company using dynamic pricing, rather than speaking in generalities.)

Answer 1

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